Why You Should Be Using Online Videos In Your Marketing Strategy

Published By: ClickZ.com
Date Published: April 16, 2008

Interactive video advertising is one of the fastest-growing interactive sectors. What are the implications for marketers? Digital and traditional ad agencies are changing their notions of formats and strategies and are learning to work with interactive video technologies to produce and distribute compelling, effective content.

Here are four reasons why you should be using online videos in your marketing strategy:

• Video content drives news. Posting a video in response to a crisis or release a brand-flattering video can potentially generate news online that could translate into primetime broadcast coverage.
  
  
• Search engines can pick up the video. Increase your chances of reaching your target audiences by getting your video messages included in search results.
  
  
• It's what people are watching. If a marketer can get a message out through video, there's potential it will be distributed on iPods, homepages, mobile devices, and social networking sites.
  
  
• Video goes viral. Every marketer wants their message to be what people are talking about, and utilizing video is a great way to reach this goal. Video is easily dispersed amongst peers and can be accessed and posted on a plethora of platforms.